Structure Conduct & Performance

Relationship and structure of the SCP model (Wirth & Bloch, 1995).

1. How do the points mentioned below affect the STRUCTURE of the market? Give examples.
   • Product Differentiation
   • Vertical integration in the industry/market
   • The degree of Diversification of firms in a market
2. How do the points mentioned below affect the CONDUCT of a firm in the market? Give examples.
   • Business objectives
   • Pricing policies
   • Product design, branding, advertising & marketing Research & Development (R&D)
   • Collusion
   • Mergers & Acquisitions
3. How do the points mentioned below affect the PERFORMANCE of a firm in the market? Give examples.
   • Profitability
   • Growth
   • Quality of products/services produced Technological change
   • Productive & Allocative efficiency