Structure Conduct & Performance
Relationship and structure of the SCP model (Wirth & Bloch, 1995).
- How do the points mentioned below affect the STRUCTURE of the market? Give examples.
- Product Differentiation
- Vertical integration in the industry/market
- The degree of Diversification of firms in a market
- How do the points mentioned below affect the CONDUCT of a firm in the market? Give examples.
- Business objectives
- Pricing policies
- Product design, branding, advertising & marketing Research & Development (R&D)
- Collusion
- Mergers & Acquisitions
- How do the points mentioned below affect the PERFORMANCE of a firm in the market? Give examples.
- Profitability
- Growth
- Quality of products/services produced Technological change
- Productive & Allocative efficiency
