Sample of PESTLE Analysis
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PEST/ PESTLE Analysis on ______________________________________________________________________________________(organization name) Analyzed by ________________________________________________________________________________________________ Date of Analysis ____________ |
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PESTLE Analysis factors |
Your notes |
Potential Impact: |
Implication and importance |
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The list below is just to get you started. Remember to put these, and others that you add in the context of the type of organization or business being analyzed.
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About your organization. How might the factors listed on the left impact your business or part of the organization? |
High Medium Low Undetermined |
Time Frame: In months 0 – 6 6 – 12 12 – 24 |
Type: Positive Negative Unknown |
Impact: Increasing Unchanged Decreasing Unknown |
Relative Importance: Critical Important Un-important Unknown |
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● Home economy trends ● Overseas economies and trends ● General taxation issues ● Market and trade cycles ● Specific industry factorsMarket routes and distribution trends International trade/monetary issues ● Disposable income, growth/employment ● Exchange rates, Tariffs, Inflation ● Consumer confidence index ● Import/export ratios |
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● Consumer attitudes and opinions ● Brand, company, technology image ● Buying access and trends ● Ethnic/religious factors ● Demographics (age, gender, race, family size,) & Lifestyle changes ● Trends, Health, Living standards ● Leisure activities, Earning capacity |
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● Competing technology development ● Associated/dependent technologies ● Maturity of technology ● Information and communications ● Technology access, licensing, patents ● Inventions, Innovations, Research ● Energy uses/sources/fuels ● Communications, IT, Internet |
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● Current legislation & Future legislation ● SAARC/ international legislation ● Regulatory bodies and processes ● Environmental regulations ● Employment law ● Consumer protection ● Industry-specific regulations ● competitive regulations |
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● Ecological ● Environmental issues o International o National o Local ● Environmental regulations ● Customer values, Market values ● Stakeholder/ investor values ● Staff attitudes, Management style ● organizational culture, Staff morale ● Global factors, Asian factors |
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